SOCIAL MEDIA FOR NONPROFITS | top 10 tips for mastering this gamechanger

SOCIAL MEDIA FOR NONPROFITS | top 10 tips for mastering this gamechanger

    Many nonprofits, like small businesses, have scarce resources and, so, aren’t maximizing their use of social media or are employing it much less effectively than they might. But social media for nonprofits can be a gamechanger. When nonprofits do devote time to online marketing, it’s often email that gets the attention. With good reason. Typically, at least a quarter of all online revenue is driven by email.* But if you only have a superficial presence on social media, and especially if you use it primarily for promoting your own events or asking

Slideshare version: WIN WITH CONTENT MARKETING AND SOCIAL MEDIA

Slideshare version: WIN WITH CONTENT MARKETING AND SOCIAL MEDIA

[Script/Transcript] Intro slide In this presentation on marketing strategy for small businesses and nonprofits, we’ll talk about how any person or organization can leverage their expertise and use the power of online search and social media to “play much bigger than they are.” “Playing bigger” In today’s environment, everyone is a publisher and anyone can establish himself or herself as a thought leader. So, you can level the playing field considerably, regardless of annual sales, or even headcount to a very significant degree. You manage the perception of your brand by creating and sharing