DIY MARKET RESEARCH – for small businesses & nonprofits

DIY MARKET RESEARCH – for small businesses & nonprofits

Research and business planning are things we all should do—and do repeatedly for various reasons and at various stages of our organization’s life. The good news is that there are lots of online DIY market research tools at our disposal. Surely you’ve seen one or more of the following brands show up in your own “in” box. One of the most ubiquitous and longest-tenured online survey tools is SurveyMonkey. Competitors include SurveyGizmo, QuestionPro, EngageForm, Formstack, KeySurvey, Zoho Survey, Typeform, GetFeedback and QuickTapSurvey. Additionally, some other online technologies, such as the Constant Contact email marketing

Slideshare version: WIN WITH CONTENT MARKETING AND SOCIAL MEDIA

Slideshare version: WIN WITH CONTENT MARKETING AND SOCIAL MEDIA

[Script/Transcript] Intro slide In this presentation on marketing strategy for small businesses and nonprofits, we’ll talk about how any person or organization can leverage their expertise and use the power of online search and social media to “play much bigger than they are.” “Playing bigger” In today’s environment, everyone is a publisher and anyone can establish himself or herself as a thought leader. So, you can level the playing field considerably, regardless of annual sales, or even headcount to a very significant degree. You manage the perception of your brand by creating and sharing