Slideshare version: WIN WITH CONTENT MARKETING AND SOCIAL MEDIA

Slideshare version: WIN WITH CONTENT MARKETING AND SOCIAL MEDIA

[Script/Transcript] Intro slide In this presentation on marketing strategy for small businesses and nonprofits, we’ll talk about how any person or organization can leverage their expertise and use the power of online search and social media to “play much bigger than they are.” “Playing bigger” In today’s environment, everyone is a publisher and anyone can establish himself or herself as a thought leader. So, you can level the playing field considerably, regardless of annual sales, or even headcount to a very significant degree. You manage the perception of your brand by creating and sharing

YOU CAN SCORE WITH CONTENT MARKETING AND SOCIAL MEDIA!

YOU CAN SCORE WITH CONTENT MARKETING AND SOCIAL MEDIA!

Growing up, my favorite sport was basketball. Unfortunately, I was vertically challenged, standing 5’ 2” in the even cushiest of sneakers. But there’s a saying in the sport about “playing bigger than you are.” On the court facing 5 other competing players – most, if not all of them, taller – that means being fit enough to set the tempo; using a lot of motion on offense to create mismatches; protecting the ball and taking only good shots; and “boxing out” to position yourself well to win the rebounds of all missed shots, yours