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Useful links for small businesses & nonprofits, by subject:

Content Marketing

What is content marketing? (Content Marketing Institute)

What is content marketing? (Forbes)

What is content marketing? Definitions from 25 Thought Leaders

The top 10 benefits of content marketing

Study: Content marketing trends from the small and medium-sized business perspective

Storytelling

“Storytelling: The New Strategic Imperative Of Business” (Forbes, 04/04/16)

“Data Storytelling: The Essential Data Science Skill Everyone Needs” (Forbes, 03/31/16)

“Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years” (Hubspot, 02/24/14)

“Why Your Brain Loves Good Storytelling” (Harvard Business Review, 10/28/14)

Social Media

“Reality Check: Small Businesses Must Be Using Social Media” (Hufffington Post, 06/03/16)

“6 Ideas to Keep Small Business Marketing And Social Media Going” (Small Business Trends, 05/17/16)

“A Beginner’s Social Media Guide for Small Businesses” by the gurus at SocialMediaExaminer (04/24/14)

Entrepreneurship | Small Business

Website on entrepreneurship by the nonprofit Kauffman Foundation with resources on Planning & Strategy, Marketing & Sales, Money, the Entrepreneurial Life, etc.

Entrepreneur magazine’s website  @Entrepreneur

Inc. magazine’s website  @Inc.

Fast Company magazine’s website  @FastCompany

Small Business Trends (“one of the most popular independent small business publications on the web,” according to Huffington Post)

Business Owners Idea Cafe Recommended by Entrepreneur magazine, practical, resource-rich site managed by successful entrepreneurs and authors on the subject.

Small Business Development Center by the U.S. Small Business Administration (SBA), no-cost resource funded through your federal tax dollars.

OPEN Forum, American Express’ online community for small business owners with information on Planning for Growth, Managing Money, Getting Customers and Building Your Team

Resources by the National Federation of Independent Businesses (NFIB)

Website by SCORE, Service Corps of Retired Executives, a nonprofit that provides expert counseling to small business owners.

The Self Employed, by Steve Strauss, small business columnist for USA Today and author of The Small Business Bible @SteveStrauss

Lehigh University’s Small Business Development Center

Chambers of Commerce, national database; Greater Lehigh Valley Chamber of Commerce

Nonprofits

“Social media for nonprofits – 30 high-impact, low-cost opportunities”

“5 Things That Can Make Nonprofit Marketers More Effective” [New Research from the Content Marketing Institute]

Productivity

Google Docs – free online shareable document creation and editing

Evernote – Free cloud-based app for taking, organizing and archiving “notes,” which can include text, photo, web clippings or voice memo (fees for premium level service)

Dropbox – Free cloud-based storage and sharing

Trello – Free cloud-based project management and collaboration tool

Ustart – a free start page for your browser, which you can use for search but which, more importantly, you can customize by using widgets, drag-and-drop style, to present your favorite news and weather sources, Twitter and RSS feeds, email, and other favorite go-to links.

Mike Vardy’s Productivityist blog

RightSignature – Fee-based tool for uploading and electronic signing of contracts, invoices or estimates