Ustart.org (“you start”) is my dashboard for life, work and personal. That might sound crazy because, after all, how many people even know of ustart.org? For the record, it’s a free and customizable open-source start page for your browser, where you can organize and display your personalized news feeds, emails, social accounts, local weather report, RSS feeds, and more. Update: Take a look at this add-on for the Firefox browser, called Momentum, a personal dashboard something like my ustart page which also has a moment of calm and an inspirational thought for the day.
Many nonprofits, like small businesses, have scarce resources and, so, aren’t maximizing their use of social media or are employing it much less effectively than they might. But social media for nonprofits can be a gamechanger. When nonprofits do devote time to online marketing, it’s often email that gets the attention. With good reason. Typically, at least a quarter of all online revenue is driven by email.* But if you only have a superficial presence on social media, and especially if you use it primarily for promoting your own events or asking