Ustart.org (“you start”) is my dashboard for life, work and personal. That might sound crazy because, after all, how many people even know of ustart.org? For the record, it’s a free and customizable open-source start page for your browser, where you can organize and display your personalized news feeds, emails, social accounts, local weather report, RSS feeds, and more. Google once offered a personalized start screen but only briefly and then abruptly abandoned it, as so often happens. They assume you need nothing more than that big white screen with the single search box.
Research and business planning are things we all should do—and do repeatedly for various reasons and at various stages of our organization’s life. The good news is that there are lots of online DIY market research tools at our disposal. Surely you’ve seen one or more of the following brands show up in your own “in” box. One of the most ubiquitous and longest-tenured online survey tools is SurveyMonkey. Competitors include SurveyGizmo, QuestionPro, EngageForm, Formstack, KeySurvey, Zoho Survey, Typeform, GetFeedback and QuickTapSurvey. Additionally, some other online technologies, such as the Constant Contact email marketing
Many nonprofits, like small businesses, have scarce resources and, so, aren’t maximizing their use of social media or are employing it much less effectively than they might. But social media for nonprofits can be a gamechanger. When nonprofits do devote time to online marketing, it’s often email that gets the attention. With good reason. Typically, at least a quarter of all online revenue is driven by email.* But if you only have a superficial presence on social media, and especially if you use it primarily for promoting your own events or asking
[Script/Transcript] Intro slide In this presentation on marketing strategy for small businesses and nonprofits, we’ll talk about how any person or organization can leverage their expertise and use the power of online search and social media to “play much bigger than they are.” “Playing bigger” In today’s environment, everyone is a publisher and anyone can establish himself or herself as a thought leader. So, you can level the playing field considerably, regardless of annual sales, or even headcount to a very significant degree. You manage the perception of your brand by creating and sharing
Recap of #AMAVCCC Keynote Branding and digital media guru Guy Kawasaki was the keynote speaker for the AMA’s Virtual Conference last week on Customer Centricity: Building Lasting Connections. He addressed The Art of Social Media, and the use and impact social media optimization can have on customer acquisition, customer retention and customer “enchantment” (his upgrade on the traditional concept of customer satisfaction). A serial supporter of startups, Kawasaki noted that he likes how social media makes it possible to interact with people in ways that could never be done before. Then he shared his
“Marketing is no longer about the stuff you make, but about the stories you tell.” ~ Seth Godin, best-selling author of the definitive Permission Marketing and “the godfather of modern marketing” (Contently) Why stories? Because storytelling is how human beings relate to one another. It’s communication that is emotionally engaging. It can make abstract concepts concrete; transform facts and information into something that is meaningful and memorable. It humanizes brands. What makes a story? A story has an arc. A beginning, middle and end. (Other pieces of content may have different narrative structures depending
Growing up, my favorite sport was basketball. Unfortunately, I was vertically challenged, standing 5’ 2” in the even cushiest of sneakers. But there’s a saying in the sport about “playing bigger than you are.” On the court facing 5 other competing players – most, if not all of them, taller – that means being fit enough to set the tempo; using a lot of motion on offense to create mismatches; protecting the ball and taking only good shots; and “boxing out” to position yourself well to win the rebounds of all missed shots, yours