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Traffic

Creating timely and relevant content around your brand and promoting it various ways, including via social media, significantly boosts traffic to your website.

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Awareness

More content, especially timely and relevant content, will make you findable to people interested in the products or services you offer – people beyond your existing circle of influence.

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Credibility

Whether you’re creating unique content or curating relevant, authoritative third-party content for your website or social followers, such a resource-rich environment builds credibility and authoritativeness for YOU.

Recent posts

  • Concept shot for DIY researchDIY MARKET RESEARCH – for small businesses & nonprofits
    Research and business planning are things we all should do—and do repeatedly for various reasons and at various stages of our organization’s life. The good news is that there are lots of online DIY market research tools at our disposal. Surely you’ve seen one or more of the following brands show up in your own “in” box. One of the most ubiquitous and longest-tenured online […]
  • icons representative of social media for nonprofitsSOCIAL MEDIA FOR NONPROFITS | top 10 tips for mastering this gamechanger
        Many nonprofits, like small businesses, have scarce resources and, so, aren’t maximizing their use of social media or are employing it much less effectively than they might. But social media for nonprofits can be a gamechanger. When nonprofits do devote time to online marketing, it’s often email that gets the attention. With good reason. Typically, at least a […]
  • Content Marketing + Social Media Powerpoint presentation by Lumin CommunicationsSlideshare version: WIN WITH CONTENT MARKETING AND SOCIAL MEDIA
    [Script/Transcript] Intro slide In this presentation on marketing strategy for small businesses and nonprofits, we’ll talk about how any person or organization can leverage their expertise and use the power of online search and social media to “play much bigger than they are.” “Playing bigger” In today’s environment, everyone is a publisher and anyone can establish himself […]

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What is content marketing?

What IS Content Marketing?

Content marketing is one of those something olds that’s become new again. The phrase itself has only been coined recently but the practice has been happening for years – hundreds of years even! In fact, according to a recent infographic by Content Marketing World, the first instance might have been when Benjamin Franklin began publishing his annual Poor Richard’s Almanack to promote his printing business, circa 1732! No matter what your business or cause, you’ve undoubtedly been practicing some form of content marketing, or, at least you have the raw content assets to leverage...

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Made all the difference

Didi's marketing work definitely raised the company's profile in the industry and enhanced our reputation, which translated to real and substantive business results.

Sue Wolper President & CEO, Wolper Information Services

Spot-on

Didi's skills transfer easily to the nonprofit world and grantwriting: her strength as a writer, her digging for research to support a direction.

Adrian Shanker Founder & Executive Director, Bradbury-Sullivan LGBT Community Center

Interesting facts

Some fascinating Who, What, Where, When & Why regarding content marketing and social media.

1732Year of 1st example of content marketing? Ben Franklin's Almanack, promoting his printing biz
67The % of Fortune 500 companies that have YouTube channels (2014)
117... Years ago: Introduction of The Michelin Guide for drivers - by the tire maker
94The % of buyers who conduct online research before deciding on a purchase