CONTENT MARKETING • SOCIAL MEDIA • COMMUNICATIONS • MARKETING STRATEGY
LM Information Delivery, Inc. • Easton, PA • March 2006-July 2016
Chief Marketing Officer
Responsibilities included research and competitive scanning, identifying key strategic opportunities, creating and implementing marketing plans, directing integrated marketing programs across all platforms, including website, blog, social media channels. Hands-on utilizing digital marketing tools including WordPress, Google Analytics, Constant Contact and SurveyMonkey to the company’s competitive advantage.
- Provided significant marketing and sales support for organization’s 150% sales growth, which relied in part on diversification into new markets and building relationships and collaborating with strategic partners
- Planned and executed robust content marketing + social media program that built a regional brand into a global thought leader
- Authored award nominations that won the company national recognition for leading-edge technology, customer service, diversity and executive leadership (11 honors total in 5 years’ time)
Rodale, Inc. • Emmaus, PA • 1991-2006
Similar role at various times for specific franchises within Rodale’s sports group: Bicycling, Backpacker and Mountain Bike magazines. Primary responsibilities included trade marketing, branding, business development (including advertising, events, marketing communications, as well as co-marketing programs with major national brands and advertising agencies).
- Won honorable mention for media kit writing in The Communicator Awards Print Competition (2003)
Rodale, Inc. • Emmaus, PA • 1985-1991
Writer/Editor, Promotion Writer
Staff writer/editor for Cross Country Skier, Superfit and Bicycling magazines. Later, Promotion Writer for centralized marketing department serving all Rodale publications, including Prevention and Organic Gardening.
Education & Professional Development
MBA, Marketing • DeSales University
Bachelor of Arts, Communication • East Stroudsburg University of PA
Copywriting for Websites; Search Marketing; SEO Writing; Blogging-Analytics, SEO and Content; Web Analytics • Mediabistro
Writing Effective Grant Proposals; Advanced Grant Writing • Northampton Community College
Web Design; Blogging & Content Marketing • Shaw Academy
Member, Women’s Business Council Scholarship Committee, Greater Lehigh Valley Chamber of Commerce – 2012-2014