My name is Didi Yunginger.
Content Marketing Services | Social Media |
Marketing Strategy | Communications
Lumin is the next step in a career that has taken me from sidelines and press boxes as a sportswriter, to conference room collaborations with major ad agencies and brands as a B2B marketer for Rodale Inc. sports magazines, to wielding the power of the web to help a local small business get noticed on the national and international stage and, subsequently, court a foreign buyer.
Despite relatively localized sales coverage, that small business grew in name recognition and became established as a thought leader nationwide – through regular and strategic content marketing and social media activity. Our website traffic analytics literally mapped the growth of our brand awareness footprint, stretching westward from our East Coast headquarters across the US and eastward across the Atlantic. Our Twitter followers grew to include many of the most influential people and organizations in our space.
This experience – along with my years in both marketing and journalism – provides the foundation I offer you as a provider of content marketing services.
I use ideas and words – content – to tell stories that create connections and build brands.
By being strategic about content creation and distribution, and leveraging search and social media, I can help your small- to medium-sized business or nonprofit clarify and amplify your message.
My complete resumé